About

b. 1986, HK.

IMG_0431.jpg
 

CLIENTS :

General Mills
FirstBank
Merrick Pet Care
French's Mustard
Chobani Greek Yogurt
+ more

 

Hi. I'm Haley and I'm a freelance creative.

What I do
SENIOR ART DIRECTOR
TDA_Boulder, 2007-2017
Conceptualized, sold and produced campaigns across print, digital, broadcast, outdoor, event and social. Designed logos, packaging and websites. Managed designers, production teams and vendors to ensure cohesive, effectual work that garnered big results.

Clients:
Noodles & Company, French's Mustard, General Mills, Merrick Pet Care, FirstBank, Daiya, Memorex, Webroot, Pizza Inn, Chobani Greek Yogurt, Petzl, Hapa Sushi, Clickfil, Stevinson Automotive, LaraBar, Muir Glen.

Notable Accolades: 
The Fifty Award 2016: Organix Bacon Bus Shelter
Luerzers Archive May, 2016: FirstBank Bank Anywhere
Obie Award, 2014: FirstBank Congress Billboard
Denver Egotist top 5 Art Directors in Colorado

 

ART DIRECTOR
Freelance, 2007-present
Design, advertising, event planning and social media for restaurants, startups, charities, and personal projects.

Clients:
Fiori Flowers, PMG Wines, Doctor Dean's Apothecary, Brooklyn Hearts Colorado, Hidden Strength Foundation, CU Hillel, Boulder Housing Partners.

 

INTERN
Cohn Marketing, Spring 2007
Assisted creative director and designers with print design and production.

 

INTERN
Photogenesis, Fall 2006
Assisted a stock photography start-up with graphic design, image curation and acquisition, and potential-client outreach.


SKILLS + SPECIALTIES
Creative Advertising. 
Concept Development. 
Art Direction. 
Design.
Product Innovation.
And apparently, according to some friendly people who I didn't pay to say so, I'm the 4th best art director in Colorado.



What I know
BA IN JOURNALISM
Emphasis in Advertising

University of Colorado, 2003-2007

TECHNOLOGY, ARTS + MEDIA CERTIFICATION
University of Colorado, 2005-2007

What I like
Baths. Making fun of animals.