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Project Pie

 Project Pie is an ever-evolving pizza restaurant that allows guests to build custom personal pizzas.   They asked us to create a brand book as unconventional as their company. We created an anti-brand book and encouraged readers to draw on it, step on it, tear it up, and re-work it in any way they saw fit.

Project Pie is an ever-evolving pizza restaurant that allows guests to build custom personal pizzas. 

They asked us to create a brand book as unconventional as their company. We created an anti-brand book and encouraged readers to draw on it, step on it, tear it up, and re-work it in any way they saw fit.

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