CLIENTS :
Boost Mobile
Sling
General Mills
FirstBank
Jimmy John’s
Nescafé
Chobani Greek Yogurt
+ more
Hi. I'm Haley and I'm an Art Director.
What I do
CREATIVE DIRECTOR
WorkInProgress, 2019-Present
Create action-based advertising, innovations, content and campaigns. Make friends, mostly with people, plus some dogs and a humanoid robot.
Clients:
Sling, Boost Mobile, Jimmy John’s, Mike’s Hard Lemonade, Nescafé, Capital One, HomeAdvisor, Village Inn.
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FOUNDER
Jasper Social Club, 2017-2020
Launched Jasper Social Club, a creative collective and accessories + home-goods brand.
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CREATIVE DIRECTOR
Freelance, 2007-Present
Creative direction, art direction and design. Voted most frustrating employee to work with by everyone at the company (me, myself and I.)
Clients:
Pop Sockets, Kleen Kanteen, Wyoming Lotto, Love The Wild, B-Corp, Bee & Rose, PMG Wines, Hidden Strength Foundation.
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SENIOR ART DIRECTOR
TDA_Boulder, 2007-2017
Created campaigns across print, digital, broadcast, outdoor, event and social. Designed logos, packaging and websites. Managed designers, production teams and vendors. A plaque commemorating my 10 years of work at TDA lives in perpetuity outside the men’s bathroom.
Clients:
Noodles & Company, French's Mustard, General Mills, Merrick Pet Care, FirstBank, Daiya, Memorex, Webroot, Pizza Inn, Chobani Greek Yogurt, Petzl, Hapa Sushi, Clickfil, Stevinson Automotive, LaraBar, Muir Glen.
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SKILLS + SPECIALTIES
Creative Direction.
Concept Development.
Art Direction.
Design.
Product Innovation.
Actions.
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NOTABLE ACCOLADES:
AdAge Small Agency of the Year: WorkInProgress
The Fifty Award 2016: Organix Bacon Bus Shelter
Luerzers Archive May, 2016: FirstBank Bank Anywhere
Obie Award, 2014: FirstBank Congress Billboard
Denver Egotist: Top 5 Art Directors in Colorado
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What I know
BA IN JOURNALISM
Emphasis in Advertising
University of Colorado, 2003-2007
TECHNOLOGY, ARTS + MEDIA CERTIFICATION
University of Colorado, 2005-2007
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What I like
Baths. Making fun of animals.
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Praise for my work
“I don’t like the idea of someone trying to throw their father into a fire.”
“How about a happy ending instead?”
“Finally, someone who compliments Millennials.”
“I love how it says “DO NOT ATTEMPT” at the bottom, as if anyone would actually try to do this.”
“I don’t understand why there would be a jaguar on a lemon farm.”
“If Quentin Tarantino Directed an Advertisement.”