CLIENTS :
Boost Mobile
Sling
General Mills
FirstBank
Jimmy John’s
Nescafé
Chobani Greek Yogurt
+ more
Hi. I'm Haley and I'm an Art Director.
What I do
CREATIVE DIRECTOR
WorkInProgress, 2019-Current
Create action-based advertising, innovations, content and campaigns. Make friends, mostly with people, also some dogs and a humanoid robot.
Clients:
Sling, Boost Mobile, Jimmy John’s, Mike’s Hard Lemonade, Nescafé, Capital One, HomeAdvisor, Village Inn.
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FOUNDER
Jasper Social Club, 2017-2020
Launched Jasper Social Club - a creative collective and accessory + home-goods brand.
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CREATIVE DIRECTOR
Freelance, 2007-present
Design, advertising, event planning and social media for restaurants, startups, charities, and personal projects. Voted most frustrating employee to work with by everyone at the company (me, myself and I.)
Clients:
Bee & Rose, Wyoming Lotto, Love The Wild, Fiori Flowers, PMG Wines, Doctor Dean's Apothecary, Brooklyn Hearts Colorado, Hidden Strength Foundation, CU Hillel, Boulder Housing Partners.
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SENIOR ART DIRECTOR
TDA_Boulder, 2007-2017
Created campaigns across print, digital, broadcast, outdoor, event and social. Designed logos, packaging and websites. Managed designers, production teams and vendors. A plaque commemorating my 10 years of work at TDA lives in perpetuity outside the men’s bathroom.
Clients:
Noodles & Company, French's Mustard, General Mills, Merrick Pet Care, FirstBank, Daiya, Memorex, Webroot, Pizza Inn, Chobani Greek Yogurt, Petzl, Hapa Sushi, Clickfil, Stevinson Automotive, LaraBar, Muir Glen
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INTERN
Cohn Marketing, Spring 2007
Assisted creative director and designers with print design and production.
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INTERN
Photogenesis, Fall 2006
Assisted a stock photography start-up with graphic design, image curation and acquisition, and client outreach.
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SKILLS + SPECIALTIES
Creative Direction.
Concept Development.
Art Direction.
Design.
Product Innovation.
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NOTABLE ACCOLADES:
AdAge Small Agency of the Year: WorkInProgress
The Fifty Award 2016: Organix Bacon Bus Shelter
Luerzers Archive May, 2016: FirstBank Bank Anywhere
Obie Award, 2014: FirstBank Congress Billboard
Denver Egotist: Top 5 Art Directors in Colorado
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What I know
BA IN JOURNALISM
Emphasis in Advertising
University of Colorado, 2003-2007
TECHNOLOGY, ARTS + MEDIA CERTIFICATION
University of Colorado, 2005-2007
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What I like
Baths. Making fun of animals.